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Channel 14: Shaping the Right-Wing Narrative in Israeli Television.
In the vibrant landscape of Israeli television, Channel 14 stands out as a significant player, catering specifically to a right-wing audience, including ardent supporters of former Israeli Prime Minister Benjamin Netanyahu. Founded with a distinct ideological stance, the channel has left a notable imprint on the nation's media landscape.
Owned and operated by Yitzchak Mirilashvili, Channel 14 has become a key platform for expressing right-wing viewpoints, covering topics that align with the ideology of its target audience. It offers a unique perspective on Israeli politics and current affairs, effectively capturing the voices and sentiments of its viewers.
One significant development in the channel's recent history was its rebranding in 2021. It was officially renamed as Now 14 (עכשיו 14), marking a fresh chapter in its journey. Alongside the rebranding, a notable shift occurred in its positioning on TV receivers. On the 28th of November that year, Channel 14 was moved to the 14th slot on TV receivers, strategically placing it right after Reshet 13, one of Israel's prominent television channels.
This strategic move was not merely symbolic but had real implications for the channel's reach and accessibility. By securing the 14th slot on TV receivers, Channel 14 aimed to expand its viewership and influence, ensuring that its right-wing perspective would be easily accessible to a broader audience.
The decision to rebrand and reposition the channel was a strategic one, reflecting its commitment to remaining a significant player in Israeli television. With the new identity of Now 14, the channel aimed to communicate a sense of immediacy, inviting viewers to engage with the latest developments in Israeli politics and society. This rebranding was not just about a name change but signaled a renewed commitment to providing timely and relevant content to its audience.
Channel 14's programming encompasses a range of political talk shows, news analysis, and opinion pieces that resonate with its right-wing viewership. It serves as a platform for voices and perspectives that may not find representation in other mainstream media outlets. In doing so, it contributes to the diversity of opinions and discourse in Israel's media landscape.
Channel 14, now known as Now 14, is a unique Israeli commercial television channel that has effectively carved out a niche for itself by catering to a right-wing audience. Under the ownership of Yitzchak Mirilashvili, the channel continues to shape the right-wing narrative in Israeli television, offering a distinct perspective on national and international affairs. Its strategic rebranding and repositioning indicate its determination to remain a significant player in the ever-evolving world of Israeli media.
