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CITV (short for Children's ITV) is a British children's television channel that offers a wide range of entertaining and educational content for young viewers. Operated by ITV Digital Channels Ltd, a division of ITV plc, CITV aims to engage children with its diverse programming, which includes shows from its archive as well as acquisitions.
One of the key features of CITV is its availability throughout the day, ensuring that children can access their favorite shows whenever they want. From 6am to 9pm, viewers can tune in to CITV and enjoy a variety of engaging programs. Previously, the channel was only available until 6pm, but a change was made on February 21, 2016, extending the broadcasting hours. However, it is worth mentioning that Freeview viewers still experience the original closing time of 6pm.
In an ever-evolving media landscape, where online streaming and digital platforms have gained immense popularity, CITV has also adapted to provide its content online. With the advent of live streaming and the ability to watch TV online, CITV ensures that children can access their favorite shows even when they are not near a television. This flexibility allows children to enjoy their preferred programs on various devices, providing convenience and entertainment on the go.
CITV's programming block is not only limited to the channel but extends to other platforms as well. This block of programming, which shares the same name, offers a curated selection of shows to captivate young audiences. By extending its reach beyond the traditional television channel, CITV ensures that children can access their favorite content across different mediums, catering to their diverse viewing preferences.
One of the motivations behind CITV's expansion is its aim to compete with CBBC, another popular children's television channel in the UK. By offering a wider range of programming and extending its broadcasting hours, CITV seeks to attract more viewers and provide a strong alternative to CBBC. With its rich archive of shows and constant acquisitions of new content, CITV strives to create a diverse and engaging lineup that appeals to children of all ages and interests.
CITV is a British children's television channel that offers an extensive range of entertaining and educational content. With its expanded broadcasting hours, availability on multiple platforms, and the ability to watch TV online through live streaming, CITV ensures that children can access their favorite shows at their convenience. As it competes with CBBC, CITV continues to evolve and adapt, providing a diverse lineup of programs that captivate young audiences.
